That doesn’t mean that people in those last two countries don’t know that loud music causes hearing loss - it just showed that it wasn’t the first thing on their mind when they thought about loud music.īeing aware of the link between loud music and hearing loss is in itself not enough to make the decision to protect your ears, but it’s a good start. Hearing problems was one of these negative connotations that people associated with loud music, but it came up more often in conversations with people from the UK, USA and Portugal than with the study participants in India or Iran. But when it came to “loud music”, negative associations started to take over. Most people had generally positive associations with music, and associated it with memories, friends or aspects of a good quality of life. There found a lot of similarities between the different countries.
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